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Države z največ McDonald's -a in kaj to pomeni

Države z največ McDonald's -a in kaj to pomeni

McDonald's je od obale do obale znana, če ne celo ikonična blagovna znamka. Medtem ko je njena prisotnost globalna in se vedno povečuje, so v Združenih državah ogromne količine zlatih lokov; veriga restavracij ima po svoji spletni strani približno 15.862 podružnic po vsej državi in ​​več kot 33.000 po vsem svetu.

Kliknite tukaj, če želite prebrati več o državah z največ McDonald's -a in kaj to pomeni (diaprojekcija)

Daily Meal je sestavil seznam držav z največ McDonald's -a glede na spletno stran menuism.com. Primerjali smo tudi statistične podatke o debelosti po Združenih državah z uporabo podatkov iz projekta "F as in Fat", ki sta ga pripravila Fundacija Robert Wood Johnson in Trust for America's Health.

Čeprav ni neposredne povezave med številom lokacij McDonald's v državi in ​​stopnjo debelosti za državo, je treba omeniti, da je v Združenih državah naraščajoča epidemija debelosti in države z večjim številom lokacij McDonald's višje stopnje debelosti. Zlasti se je povečala tudi debelost pri otrocih, pri čemer je približno 17 odstotkov (ali 12,5 milijona) otrok in mladostnikov, starih od 2 do 19 let, označenih kot debelih.

Po mnenju raziskovalcev z univerze v Michiganu so odkrili, da se tveganje za možgansko kap poveča s prevlado restavracij s hitro prehrano v soseski. Študija je poudarila dejstvo, da so imeli prebivalci Teksasa z največjim številom restavracij s hitro prehrano 13 odstotkov večje relativno tveganje za možgansko kap kot tisti, ki živijo na območjih z najmanjšim številom restavracij. Vsak dodatni McDonald's, Jack in the Box ali Taco Bell je za 1 odstotek povečal tudi tveganje za možgansko kap.

Kalifornija je na prvem mestu po tem, da ima največ McDonald'sa v državi, s 1492 lokacijami. Na nasprotnem koncu spektra je Severna Dakota, ki ima le 29 lokacij. Druge zvezne države z malo McDonald'sa so med drugim Aljaska, Južna Dakota, Vermont, Washington, DC in Wyoming.

Na drugem mestu lestvice z največ postojankami je Texas, ki ima približno 1225 McDonald's -a. Po podatkih oddelka za zdravstvene storitve Teksasa je vse večja razširjenost otrok in odraslih s prekomerno telesno težo in debelostjo vse večja in resna skrb za državo. Naredil je celo korak k zagotavljanju tekočega programa za preprečevanje debelosti, ki v partnerstvu s partnerji z državnimi in lokalnimi organizacijami spodbuja znanstveno utemeljene prehranjevalne ukrepe, politike in okoljske spremembe za preprečevanje in nadzor debelosti in prekomerne telesne teže.

Za celoten seznam držav z največ branja McDonald'sa.

11: Virginija

Virginia ima po vsej državi približno 445 lokacij McDonald's. Kar zadeva stopnjo debelosti, ima najvišjo od 11 držav, navedenih na našem seznamu, in sicer 33,8 odstotka v primerjavi s 27,7 odstotka leta 2003 in 13,7 odstotka leta 1990. Že leta 2000 je ženska v škatli prejela neželeno presenečenje piščančjih kril iz McDonald'sa, cela piščančja glava, ki je v tisku naredila precej velik udarec.

10: Severna Karolina

Severna Karolina ima približno 475 McDonald's in stopnjo debelosti odraslih 29,6 odstotka, kar je 24 odstotkov v letu 2003 in 12,3 odstotka v letu 1990. Treba je omeniti, da je v Severni Karolini prva restavracija McDonald's s certifikatom LEED, ki se nahaja na naslovu 1299 Kildaire Farm Road. odprl julija 2009.

Preberite več o državah z največ McDonald'som in o tem, kaj to pomeni


9 razlogov, da je McDonald 's v Avstraliji boljši kot v Ameriki

Kdor živi v Avstraliji, ve, da nikoli ne pokliče McDonald'sa s pravim imenom - to je bila ena prvih stvari, ki sem se jih naučil, ko sem prišel sem študirat v tujino. & quotMacca's & quot služi vsem priljubljenim hitrim jedem, na katere sem se navadila v državah, vendar z avstralsko.

Vse kar morate storiti je, da stopite na zaslon na dotik, oddate naročilo, plačate in počakate na klic vaše številke. Potem je čas, da uživate v teh desetih slaščicah, zaradi katerih je Macca boljša od McDonald'sa.


Ali lahko s SNAP -om in programom restavracijskih obrokov (RMP) kupim hitro hrano?

Da, sredstva SNAP lahko uporabite v izbranih državah, ki sodelujejo v programu restavracijskih obrokov.

Program restavracijskih obrokov, ki je bil uveden leta 1978, je del zveznega zakona o živilskih znamkah. To je dobronamerna razširitev za tiste, ki ne morejo ali nimajo sredstev za pripravo hrane doma.

RMP je namenjen preprečevanju lakote med starejšimi, invalidi in brezdomci, saj jim omogoča, da s svojimi sredstvi za SNAP kupujejo tople obroke v odobrenih lokalih za hitro prehrano in restavracijah. Niste omejeni samo na trgovine z živili, trgovine s krofi in pekarne, ki sprejemajo EBT.

Ali to pomeni, da obstaja dostava hitre hrane EBT? Če je odgovor pritrdilen, katera mesta za hitro prehrano vzamejo bonove za hrano?

Zvezni zakon prepušča državam, da sodelujejo v programu restavracijskih obrokov (RMP) ali ne. Vsaka država se lahko svobodno odloči, ali bo dovolila dostavo hitre hrane EBT, in določi merila za upravičenost do uporabe kartice EBT za nakup hrane v odobrenih poceni restavracijah.

Na splošno morajo tisti, ki izpolnjujejo pogoje za program restavracijskih obrokov, imeti bruto dohodek pod zvezno mejo revščine in biti bodisi starejši, invalidi ali brezdomci. Čeprav zvezni zakon to dopušča, v programu restavracijskih obrokov ne sodeluje veliko držav. Tako obstaja le nekaj mest s hitro prehrano, ki sprejemajo EBT.


Države z največ McDonald's -a

McDonald's (NYSE: MCD) ni največja ameriška veriga hitre hrane in#8212 je po državi le okoli 14.000 trgovin, v nasprotju z več kot 25.000 prodajalnami podzemne železnice. Je pa največja veriga hamburgerjev - njen najbližji konkurent Burger King ima le okoli 7.500 trgovin - in najbolj ikonična.

Z uporabo podatkov, zbranih na spletnem mestu McDonald's, je 24/7 Wall St. identificiral število lokacij McDonald's v vsaki državi. Število se giblje od 25 v Severni Dakoti do 1.295 v Kaliforniji. Koncentracija restavracij McDonald ’s se tudi zelo razlikuje.

Pet od desetih držav z najvišjo koncentracijo McDonald'sa na 100.000 prebivalcev - Zahodna Virginija, Arkansas, Kentucky, Oklahoma in Michigan - je tudi med 10 državami z najvišjo stopnjo debelosti. Vendar pa praktično ni raziskav, ki bi vzpostavile vzročno zvezo med razpoložljivostjo Big Mac -ov in Quarter Pounders - ali katere koli druge hitre hrane - in škodljivimi zdravstvenimi rezultati.

Študija iz leta 2011 v Journal of Rural Health je na primer ugotovila povezavo (čeprav ni vzročna povezava) med prodajalnami hitre hrane in negativnimi zdravstvenimi izidi v metropolitanskih območjih, ne pa tudi na podeželju. Leta 2013 študija Nacionalnega inštituta za srce, pljuča in kri CARDIA (razvoj tveganja za koronarno arterijo pri mladih odraslih) ni pokazala povezave med ITM (indeksom telesne mase) in gostoto restavracij s hitro prehrano in trgovin z mešanim blagom. V sistematičnem pregledu približno 46 študij, objavljenih med letoma 2005 in 2015 o razmerju med okoljem hitre prehrane in stopnjo debelosti v Združenih državah Amerike in v tujini v reviji The Journal of Obesity and Huss Therapy, je velika večina ugotovila malo ali nič konsistentne povezave med debelost in hitra hrana.

Po drugi strani pa je študija, ki sta jo leta 2015 objavila dva raziskovalca iz Centra odličnosti geoprostorskih znanosti na državni univerzi v Južni Dakoti, odkrila, da je populacija v mestnih okoljih, ki jo oskrbujejo predvsem restavracije s polno storitvijo in trgovine z živili, imela nižjo stopnjo debelosti kot tista, kjer je hitro prevladovali prodajalne hrane in trgovine.

Pomembno pa je vedeti, da poleg izbire restavracij obstajajo še drugi dejavniki, ki lahko prispevajo tudi k debelosti in drugim potencialno pogojenim prehranjevalnim stanjem, kot so bolezni srca in ožilja ter sladkorna bolezen. Nizek dohodek, visoka stopnja revščine in relativna nedostopnost svežega sadja in zelenjave prav tako prispevajo k nezdravemu življenju.


Vsebina

4. maja 1961 je McDonald's prvič vložil vlogo za ameriško blagovno znamko z imenom "McDonald's" z opisom "Drive-In Restaurant Services", ki se še naprej obnavlja. Do 13. septembra je McDonald's pod vodstvom Raya Kroca vložil zahtevo za blagovno znamko na novem logotipu-prekrivajočem se dvojno obokanem simbolu "M". Toda pred dvojnimi loki je McDonald's uporabil en sam lok za arhitekturo svojih stavb. Čeprav se je logotip "Golden Arches" pojavil v različnih oblikah, je bila sedanja različica uporabljena šele 18. novembra 1968, ko je bila družba favorizirana za blagovno znamko ZDA.

Sedanja korporacija pripisuje svojo ustanovitev franšiznemu poslovnežu Rayu Krocu 15. aprila 1955. To je bila pravzaprav deveta odprta restavracija McDonald's na splošno, čeprav je bila ta lokacija uničena in obnovljena leta 1984. Leta 1961 je Kroc kupil lastniški kapital bratov McDonald v podjetju. in začela doseg podjetja po vsem svetu. [20] Kroc je bil zapisan kot agresiven poslovni partner, ki je brata McDonald izgnal iz industrije.

Kroc in brata McDonald sta se borila za nadzor nad poslovanjem, kot je zapisano v Krocovi avtobiografiji. Restavracijo San Bernardino so leta 1971 na koncu porušili, mesto pa prodali verigi Juan Pollo leta 1998. To območje služi kot sedež verige Juan Pollo ter muzeja McDonald's in Route 66. [21] S širitvijo McDonald'sa na številne mednarodne trge je podjetje postalo simbol globalizacije in širjenja ameriškega načina življenja. Zaradi svoje pomembnosti je postala pogosta tema javnih razprav o debelosti, etiki podjetij in odgovornosti potrošnikov.

Dejstva in številke

Restavracije McDonald's najdemo v 120 državah in ozemljih po vsem svetu in vsak dan postrežejo 68 milijonov strank. [23] [24] McDonald's upravlja 37.855 restavracij po vsem svetu, od konca leta 2018 pa zaposluje več kot 210.000 ljudi. [12] [13] [23] Skupno je 2770 lokacij v lasti podjetij in 35,085 lokacij s franšizo, kar vključuje 21.685 lokacij s franšizo za običajne dajalce franšize, 7.225 lokacij z licenco za razvojne licence in 6.175 lokacij z licenco za tuje podružnice. [12] [13]

Z osredotočanjem na svojo osrednjo blagovno znamko se je McDonald's lotil prodaje drugih verig, ki jih je pridobil v devetdesetih letih. Družba je imela v lasti večinski delež Chipotle Mexican Grill do oktobra 2006, ko je McDonald's v celoti odstopil od Chipotle na borzi. [25] [26] Do decembra 2003 je bil lastnik Donatos Pizza, od leta 1999 do 2001. pa je imel v lasti majhen delež Aroma Caféja. 27. avgusta 2007 je McDonald's Boston Market prodal Sun Capital Partners. [27]

Predvsem je McDonald's 25 zaporednih let povečeval dividende delničarjev [28], s čimer je postal eden izmed dividendnih aristokratov S & ampP 500. [29] [30] Družba je po prihodkih uvrščena na 131. mesto Fortune 500 največjih ameriških korporacij. [31] Oktobra 2012 je mesečna prodaja prvič po devetih letih padla. [32] Leta 2014 je njegova četrtletna prodaja padla prvič v sedemnajstih letih, ko se je prodaja v celoti znižala leta 1997. [33]

V Združenih državah Amerike poročajo, da pogonski prenosi predstavljajo 70 odstotkov prodaje. [34] [35] McDonald's je leta 2015 zaprl 184 restavracij v Združenih državah, kar je bilo 59 več, kot so načrtovali. [36] [37] Ta poteza je bila prvič, da je McDonald's neto zmanjšal število lokacij v Združenih državah od leta 1970. [37]

McDonald's koncept dostave na zahtevo, ki se je začel leta 2017 s partnerstvom z družbo Uber Eats in leta 2019 dodal DoorDash (z izbranimi lokacijami, ki so leta 2021 dodale Grubhub), od leta 2019 predstavlja do 3% vseh poslov [38].

100 milijard dolarjev prodaje, ki so jo leta 2019 ustvarile restavracije v lasti McDonald's in franšiznih podjetij, predstavlja skoraj 4% ocenjene 2,5 bilijona dolarjev svetovne restavracijske industrije. [39]

Finance

Za poslovno leto 2018 je McDonald's poročal o zaslužku v višini 5,9 milijard USD, z letnimi prihodki v višini 21,0 milijard USD, kar je 7,9% manj kot v prejšnjem davčnem ciklu. Z delnicami McDonald's se je trgovalo po več kot 145 USD na delnico, njegova tržna kapitalizacija pa je bila septembra 2018 ocenjena na več kot 134,5 milijarde USD.

Leto Prihodki
v mil. USD $
Čisti prihodki
v mil. USD $
Bilančna vsota
v mil. USD $
Cena za delnico
v USD $
Lokacije [40] Zaposleni Ref.
2005 19,117 2,602 29,989 31.88 [41]
2006 20,895 3,544 28,975 36.79 31,046 [41]
2007 22,787 2,395 29,392 50.98 31.377 [41]
2008 23,522 4,313 28,462 58.06 31,967 [42]
2009 22,745 4,551 30,225 57.44 32,478 [43]
2010 24,075 4,946 31,975 70.91 32,737 [44]
2011 27,006 5,503 32,990 83.97 33,510 [45]
2012 27,567 5,465 35,387 92.53 34,480 [46]
2013 28,106 5,586 36,626 97.26 35,429 440,000 [47]
2014 27,441 4,758 34,227 96.38 36,258 420,000 [48]
2015 25,413 4,529 37,939 100.28 36,525 420,000 [49]
2016 24,622 4,687 31,024 120.14 36,899 375,000 [50]
2017 22,820 5,192 33,804 148.76 37,241 235,000 [51]
2018 21,025 5,924 32,811 166.06 37,855 210,000 [52]
2019 21,077 6,025 47,511 38,695 205,000 [53]

Poslovni model

Družba ima v lasti vsa zemljišča, na katerih se nahajajo njegove restavracije, kar je ocenjeno na 16 do 18 milijard dolarjev. [ potreben citat ] Podjetje zasluži pomemben del svojih prihodkov od najemnin pri franšizojemalcih. Ta plačila najemnine so se med letoma 2010 in 2015 povečala za 26 odstotkov, kar predstavlja petino vseh prihodkov družbe ob koncu obdobja. [54] V zadnjem času so se pojavljali pozivi, naj se ameriška deleža družbe odcepijo v potencialni sklad za naložbe v nepremičnine, vendar je družba 10. novembra 2015 na konferenci vlagateljev napovedala, da se to ne bo zgodilo. Predsednik uprave Steve Easterbrook je razpravljal, da bi uporaba možnosti REIT predstavljala preveliko tveganje za poslovni model podjetja. [55]

Poslovni model Združenega kraljestva in Irske se razlikuje od ZDA, saj je manj kot 30 odstotkov restavracij pod franšizo, večina je v lasti podjetja. McDonald's usposablja svoje franšizojemalce in vodstvo na univerzi v Hamburgerju na sedežu v ​​Chicagu. [56] [57] V drugih državah restavracije McDonald's upravljajo skupna podjetja korporacije McDonald's in drugih lokalnih subjektov ali vlad. [58]

Po navedbah Nacija hitre prehrane avtorja Eric Schlosser (2001), je bil skoraj vsak osmi delavec v ZDA nekoč zaposlen v McDonald'su. McDonald's Corp. zaposlene spodbuja k ohranjanju zdravja s petjem ob najljubših pesmih za lajšanje stresa, obiskovanjem cerkvenih služb za znižanje krvnega tlaka in dvema dopustoma letno, da se zmanjša tveganje za miokardni infarkt . [59] Nacija hitre prehrane navaja, da je McDonald's največji zasebni upravljavec otroških igrišč v ZDA, pa tudi največji kupec govedine, svinjine, krompirja in jabolk. Izbira mesa McDonald's se do neke mere razlikuje glede na kulturo države gostiteljice. [60]

Sedež

13. junija 2016 je McDonald's potrdil načrte za selitev svojega globalnega sedeža v čikaško četrt West Loop na bližnji zahodni strani. Struktura 608.000 kvadratnih metrov se je odprla 4. junija 2018 in je bila zgrajena na nekdanjem mestu Harpo Productions (kjer Razstava Oprah Winfrey in več drugih Harpovih produkcij posnetih). [6] [7]

Nekdanji sedež McDonald'sa, McDonald's Plaza, se nahaja v Oak Brooku v Illinoisu. Nahaja se na mestu nekdanjega sedeža in konjušnice Paula Butlerja, ustanovitelja podjetja Oak Brook. [61] McDonald's se je leta 1971 preselil v objekt Oak Brook iz pisarne v Chicagu. [62]

Upravni odbor

Februarja 2021 [posodobitev] je imel upravni odbor naslednje člane: [63]

    , predsednik uprave in izvršni direktor podjetja Inter-Con Security
  • Lloyd H. Dean, predsednik in izvršni direktor Dignity Health, predsednik in izvršni direktor McDonald'sa, operativni partner podjetja Friedman Fleischer & amp Lowe, izvršni direktor Ancestry.com, neizvršni direktor blagovnih znamk Conagra
  • John J. Mulligan, izvršni podpredsednik in glavni izvršni direktor Target Corporation, neizvršni predsednik Jones Lang LaSalle, predsednik in izvršni direktor Ariel Investments, predsednik in izvršni direktor Abbott Laboratories, zaslužni predsednik. Tudi zaslužni predsednik Schwarz Supply Vir
  • Catherine M. Engelbert, komisarka Nacionalne košarkarske zveze žensk, izvršna predsednica skupine McLaren

1. marca 2015, potem ko je bil glavni direktor blagovne znamke McDonald's in njegov nekdanji vodja v Veliki Britaniji in severni Evropi, je Steve Easterbrook postal generalni direktor, ki je nasledil Don Thompsona, ki je odstopil 28. januarja 2015.

4. novembra 2019 je McDonald's objavil, da Steve Easterbrook ne bo več predsednik uprave zaradi kršitve smernic podjetja v zvezi z odnosi z zaposlenimi. Easterbrooka je kot generalnega direktorja nasledil Chris Kempczinski. [64]

Globalne operacije

McDonald's je postal simbol globalizacije, včasih imenovane tudi "McDonaldizacija" družbe. Ekonomist časopis uporablja "Big Mac Index": primerjavo stroškov Big Maca v različnih svetovnih valutah je mogoče uporabiti za neformalno presojo paritete kupne moči teh valut. Švica ima od julija 2015 najdražji Big Mac na svetu, država z najcenejšim Big Macom pa je Indija [65] [66] (čeprav je za maharadžin Mac - naslednji najcenejši Big Mac je Hong Kong). [67]

Thomas Friedman je dejal, da se nobena država z McDonald'som ni spopadla z drugo [68] [69], vendar je "teorija zlatih lokov preprečevanja konfliktov" napačna. Izjema so invazija Združenih držav Amerike leta 1989 na Panamo, Natovo bombardiranje Srbije leta 1999, libanonska vojna 2006 in vojna v Južni Osetiji leta 2008. McDonald's je začasno ustavil poslovanje v svojih korporacijskih trgovinah na Krimu, potem ko je Rusija leta 2014 anektirala regijo. [70] 20. avgusta 2014, ko so se napetosti med Združenimi državami in Rusijo zaostrile zaradi dogodkov v Ukrajini in posledične sankcije ZDA, so ruske Vlada je zaradi sanitarne skrbi začasno zaprla štiri prodajalne McDonald's v Moskvi. Podjetje deluje v Rusiji od leta 1990, avgusta 2014 pa je imelo 438 trgovin po vsej državi. [71] 23. avgusta 2014 je podpredsednik ruske vlade Arkadij Dvorkovič izključil kakršno koli potezo vlade, s katero bi prepovedal McDonald's, in zavrnil misel, da so začasne zaprtje povezane s sankcijami. [72]

Nekateri opazovalci so predlagali, naj se podjetju prizna zasluga za povečanje standarda storitev na trgih, na katera vstopa. Skupina antropologov v študiji z naslovom Golden Arches East [73] so pogledali vpliv, ki ga je imel McDonald's zlasti na vzhodno Azijo in Hongkong. Ko se je leta 1975 odprlo v Hong Kongu, je bila McDonald's prva restavracija, ki je dosledno ponujala čiste sanitarije, s čimer so stranke zahtevale enako od drugih restavracij in ustanov. McDonald's je začel sodelovati s Sinopecom, drugim največjim naftnim podjetjem v Ljudski republiki Kitajski, saj izkorišča vse večjo uporabo osebnih vozil v državi z odprtjem številnih restavracij, ki vozijo skozi avto. [74] McDonald's je odprl restavracijo McDonald's in McCafé v podzemnih prostorih francoskega muzeja likovnih umetnosti The Louvre. [75]

Družba je izjavila, da bo v Indiji do sredine leta 2013 odprla samo vegetarijanske restavracije. [76]

9. januarja 2017 je bilo 80%pravic franšize v celinski Kitajski in v Hongkongu prodanih za 2,08 milijarde ameriških dolarjev konzorciju CITIC Limited (za 32%) in skladom zasebnega kapitala, ki jih upravlja CITIC Capital (za 20%) in Carlyle (za 20%), ki bi ga CITIC Limited in CITIC Capital ustanovila skupno podjetje za lastništvo deleža. [77]

McDonald's večinoma prodaja hamburgerje, različne vrste piščanca, piščančje sendviče, pomfrit, brezalkoholne pijače, izdelke za zajtrk in sladice. Na večini trgov McDonald's ponuja solate in vegetarijanske izdelke, obloge in druge lokalizirane jedi. McDonald's sezonsko ponuja sendvič McRib. Nekateri ugibajo, da je McRib sezonski zaradi svoje privlačnosti. [78]

Izdelki so na voljo kot "kosilo" (kjer se kupec odloči jesti v restavraciji) ali "prevzem" (kjer se kupec odloči, da bo hrano odnesel iz lokala). "Dine-in" obroki so na voljo na plastičnem pladnju s papirnatim vložkom na tleh pladnja. Običajno se obroki za "hrano za hrano" dostavijo z vsebino, ki je zaprta v značilni rjavi papirnati vrečki znamke McDonald's. V obeh primerih so posamezni predmeti po potrebi zaviti ali zapakirani.

Odkar je Steve Easterbrook postal izvršni direktor podjetja, je McDonald's poenostavil meni, ki je v Združenih državah vseboval skoraj 200 predmetov. Podjetje je poskušalo uvesti bolj zdrave možnosti in iz hamburgerjev odstraniti koruzni sirup z visoko vsebnostjo fruktoze. Družba je iz Chicken McNuggets odstranila umetne konzervanse, [79] piščančjo kožo, olje žafranike in citronsko kislino, ki jih najdemo v Chicken McNuggets, nadomestila z grahovim škrobom, riževim škrobom in limoninim sokom v prahu. [80]

Septembra 2018 je podjetje McDonald's ZDA objavilo, da ne uporabljajo več umetnih konzervansov, arom in barv v celoti iz sedmih klasičnih burgerjev, ki se prodajajo v ZDA, vključno s hamburgerjem, cheeseburgerjem, dvojnim cheeseburgerjem, McDoubleom, četrtinskim mešalnikom s sirom, dvojnim četrtinskim mešalnikom s sirom in Big Mac. [81] [82] Kljub temu bodo kumarice še vedno narejene z umetnim konzervansom, čeprav se kupci lahko odločijo, da ne bodo kupili kumaric s svojimi burgerji. [83] [84]

Novembra 2020 je McDonald's napovedal McPlant, hamburger rastlinskega izvora, skupaj z načrti za razvoj dodatnih alternativnih mesnih jedi, ki se raztezajo na nadomestke piščanca in sendviče za zajtrk. [85] [86] Ta objava je prišla po uspešnem testiranju nadomestkov mesa na osnovi rastlin Beyond Meat.

Mednarodne različice menija

Restavracije v več državah, zlasti v Aziji, strežejo juho. To lokalno odstopanje od standardnega menija je značilnost, po kateri je veriga še posebej znana, in ta, ki se uporablja bodisi za upoštevanje regionalnih tabujev v hrani (kot je verska prepoved uživanja govejega mesa v Indiji) bodisi za dajanje na voljo živil, s katerimi regionalni trg je bolj znan (na primer prodaja McRice v Indoneziji ali Ebi (kozica) Burger v Singapurju in na Japonskem).

V Nemčiji in nekaterih drugih zahodnoevropskih državah McDonald's prodaja pivo. Na Novi Zelandiji McDonald's prodaja mesne pite, potem ko je lokalna podružnica McDonald's New Zealand delno obnovila verigo hitre hrane Georgie Pie, ki jo je kupila leta 1996. [87] V Grčiji se podpis hamburgerja Big Mac spremeni z dodajanjem omake Tzatziki in embalaže. v piti. [88]

V Združenih državah Amerike in Kanadi je McDonald's po omejenih preskušanjih na regionalni ravni leta 2015 [89] in 2017 [90] začel ponujati delni meni za zajtrk v vseh urah, v katerih so restavracije odprte.

Vrste restavracij

Večina samostojnih restavracij McDonald's ponuja tako pult kot storitev prevoza, z notranjimi in včasih zunanjimi sedeži. [91] Drive-Thru, Auto-Mac, Pay and Drive ali "McDrive", kot je znano v mnogih državah, ima pogosto ločene postaje za oddajanje, plačevanje in prevzem naročil, čeprav sta zadnja dva koraka pogosto združena [91] prvič je bil predstavljen leta 1975 v Sierra Vista, Arizona, [92] po vzoru drugih verig hitre prehrane. Prva tovrstna restavracija v Veliki Britaniji se je odprla v Fallowfieldu v Manchesteru leta 1986. [93]

Leta 1994 je McDonald's poskušal Hearth Express, prototip, specializiran za obroke po domače. Med ponujenimi jedi so bili mesna štruca, ocvrt piščanec in pečena šunka. Ta poskus se je začel z eno samo lokacijo v Darienu v Illinoisu, vendar se je zaključil v enem letu. [94]

McDrive

V nekaterih državah lokacije McDrive v bližini avtocest ne ponujajo pulta ali sedežev. [95] Nasprotno pa lokacije v mestnih soseskah z veliko gostoto pogosto izpuščajo storitve vožnje. [96] Obstaja tudi nekaj lokacij, večinoma v okrožjih v središču mesta, ki ponujajo storitev "Walk-Thru" namesto Drive-Thru. [97]

McCafé

McCafé je kavarniška spremljava restavracij McDonald's. Koncept je ustvaril McDonald's Australia, kjer se trži kot Macca's, začenši z Melbournom leta 1993. [98] Od leta 2016 ima večina avstralskih McDonald's McCaféje v obstoječi restavraciji McDonald's. Na Tasmaniji so v vsaki restavraciji McCaféji, temu pa sledijo tudi ostale države. [91] Po nadgradnji na nov videz in občutek McCafé so nekatere avstralske restavracije opazile do 60 -odstotno povečanje prodaje. Konec leta 2003 je bilo po vsem svetu več kot 600 kavarn McCafé.

Restavracije "Ustvari svoj okus"

McDonald's je od leta 2015 do 2016 preizkusil nov koncept gurmanskih hamburgerjev in restavracij, ki temelji na drugih gurmanskih restavracijah, kot sta Shake Shack in Grill'd. Prvič so ga v prvih mesecih leta 2015 predstavili v Avstraliji in razširili na Kitajsko, Hongkong, Singapur, Arabijo in Novo Zelandijo, s stalnimi preizkusi na ameriškem trgu. V namenskih kioskih "Ustvari svoj okus" (CYT) so lahko stranke izbirale vse sestavine, vključno z vrsto žemlje in mesa, skupaj z neobveznimi dodatki. Konec leta 2015 je avstralska služba CYT predstavila solate CYT.

McDonald's je po naročilu naročil, da so čakalne dobe med 10 in 15 minut. Ko je bila hrana pripravljena, je usposobljena posadka ("gostitelji") prinesla hrano na mizo stranke. Namesto običajne kartonske in plastične embalaže McDonald's je bila hrana CYT predstavljena na lesenih deskah, krompirček v žičnih košarah in solate v porcelanskih skledah s kovinskim jedilnim priborom. Veljala je višja cena.

Novembra 2016 je bil program Ustvari svoj okus nadomeščen s programom "Signature Crafted Recipes", ki je bil oblikovan tako, da je učinkovitejši in cenejši. [99]

Drugo

Nekatere lokacije so povezane z bencinskimi črpalkami in trgovinami [100], druge z imenom McExpress imajo omejeno število sedežev ali meni ali pa se nahajajo v nakupovalnem središču. Drugi McDonald's se nahajajo v trgovinah Walmart. McStop je lokacija, namenjena tovornjakarjem in popotnikom, ki imajo morda storitve na postajališčih za tovornjake. [101]

Na Švedskem lahko stranke, ki naročijo srečen obrok, posodo z obrokom uporabijo za par očal. [102] Družba je ustvarila igro za očala, znana kot Zvezde pobočja. [102] McDonald's napoveduje, da se bodo vesela očala nadaljevala tudi v drugih državah. [102] Na Nizozemskem je McDonald's predstavil McTrax, ki deluje tudi kot snemalni studio, na katerega se odziva na dotik. [102] Ustvarjajo lahko lastne utripe s sintetizatorjem in popravljajo zvoke s posebnimi učinki. [102]

Posebna prehrana

Prvi košer McDonald's je bil ustanovljen leta 1997 v nakupovalnem središču Abasto de Buenos Aires v Buenos Airesu v Argentini. V Izraelu je veliko košer podružnic. [103] [104]

Igrišča

McDonald's igrišča se imenujejo McDonald's PlayPlace. Nekateri McDonald's v primestnih območjih in določenih mestih imajo velika notranja ali zunanja igrišča. Prvo PlayPlace z znano zasnovo cevi s plazmi z žogicami in tobogani je bilo predstavljeno leta 1987 v ZDA, kmalu zatem pa so jih izdelali še veliko več. [ potreben citat ]

Naprej McDonald's

McDonald's Next uporablja zasnovo odprtega koncepta in ponuja digitalno naročanje "Ustvari svoj okus". Konceptna trgovina ponuja tudi brezplačno polnjenje mobilnih naprav in mizo po 18.00. Prva trgovina se je odprla v Hongkongu decembra 2015. [105]

Prenova leta 2006

Leta 2006 je McDonald's predstavil svojo blagovno znamko "Forever Young" s preoblikovanjem vseh restavracij, kar je bila prva velika prenova od sedemdesetih let. [106] [107]

Cilj prenove je bolj podoben kavarni, podobni Starbucksu. Zasnova vključuje lesene mize, stole iz umetnega usnja in utišane barve, rdeča je bila utišana na terakoto, rumena je bila prestavljena v zlato za bolj "sončen" videz, dodani pa sta bili tudi olivno in žajbljevo zeleno.

Da bi ustvarili toplejši videz, imajo restavracije manj plastike in več opeke in lesa, s sodobnimi visečimi lučmi za mehkejši sijaj. Številne restavracije vključujejo brezplačen brezžični internet in televizijo z ravnim zaslonom. Druge nadgradnje vključujejo dvojne pogone, ravne strehe namesto poševnih rdečih streh in zamenjavo steklenih vlaken z lesom. Namesto znanih zlatih lokov imajo restavracije "polswooshe" (polovico zlatega loka), podobno kot Nike swoosh. [108]

Prepoved kajenja

McDonald's je prepoved kajenja začel prepovedati leta 1994, ko je strankam v svojih 1400 restavracijah v popolni lasti prepovedal kajenje. [109]

Pandemija covida-19

Zaradi pandemije COVID-19 je McDonald's zaprl večino sedežev in vseh igralnih površin v svojih restavracijah v ZDA. [110] Prešlo je na naročila po cestah in ob cestah na lokacijah ter spletne storitve dostave hrane. [111]

Restavracije v številnih državah, vključno s Francijo, Italijo, Španijo, Združenim kraljestvom in Republiko Irsko, so bile začasno zaprte. [112] Nekatere od teh zaprtih restavracij so se zdaj znova odprle za vožnjo skozi/dostavo le z omejitvami menija in omejitvijo porabe. [113] V drugih državah, vključno z Avstralijo, Nemčijo in Kanado, se restavracije niso zaprle, ampak so bile omejene na zagotavljanje samo vožnje, prehrane ali dostave. [112]

McDonald's Australia je bil prisiljen začasno zapreti 11 restavracij v Melbournu, potem ko je osebje prišlo v stik z voznikom dostave, ki je bil pozitiven na COVID-19. [114]

Ponovno odpiranje restavracij McDonald's za vožnjo skozi Združeno kraljestvo je ustvarilo velike čakalne vrste prometa po vsej državi. [115] [116] [117] Policija Avon in Somerset je opozorila, da bi lahko dolgi prometni trakovi "povzročili nesreče" [118], policija Warwickshire pa je čakalne vrste kritizirala kot "nevarne". [119] Julija 2020 je McDonald's za drugo leto četrtletja poročal o 66 centih dobička na delnico. V primerjavi z istim obdobjem lani je padel za 68%. [120]

Avtomatizacija

McDonald's je od poznih devetdesetih poskušal zaposlene zamenjati z elektronskimi kioski, ki bi izvajali dejanja, kot so sprejemanje naročil in sprejemanje denarja. Leta 1999 je McDonald's prvič preizkusil "e-pisarne" v predmestju Chicaga v Illinoisu in Wyomingu v Michiganu, pri čemer so lahko naprave "prihranile denar za zaposlene v živo" in pritegnile večje zneske nakupov kot povprečni zaposleni. [121]

Leta 2013 je univerza v Oxfordu ocenila, da je v naslednjih desetletjih obstajalo 92 -odstotno verjetnost, da bodo priprave in postrežbe hrane postale avtomatizirane v obratih za hitro prehrano. [122] Do leta 2016 so v nekaterih restavracijah po vsem svetu videli elektronske kioske McDonald's "Create Your Taste", kjer so lahko stranke naročile obroke po meri. Ko so si zaposleni v poznih 2010-ih prizadevali za višje plače, so nekateri verjeli, da bodo podjetja za hitro prehrano, kot je McDonald's, z napravami znižala stroške zaposlovanja posameznikov. [123]

Septembra 2019 je McDonald's kupil start-up Apprente na osnovi umetne inteligence za zamenjavo človeških strežnikov z glasovno tehnologijo v svojih ameriških pogonih. [124]

Plače

5. avgusta 2013 je Skrbnik je razkril, da ima 90 odstotkov delovne sile McDonald'sa v Združenem kraljestvu pogodbe o zaposlitvi brez ur, zaradi česar je verjetno največji tovrstni delodajalec v zasebnem sektorju v državi. [125] Aprila 2017 so zaradi stavk zaposlenih vsem zaposlenim namesto tega dali možnost pogodbe za določen čas. [126] Študija, ki jo je objavila družba Fast Food Forward, ki jo je izvedla Anzalone Liszt Grove Research, je pokazala, da so približno 84 odstotkov vseh zaposlenih v hitri prehrani, ki so aprila 2013 v New Yorku delali v New Yorku, delodajalci prejemali manj kot njihove zakonite plače. [127]

Od leta 2007 do 2011 so delavci s hitro prehrano v ZDA črpali povprečno 7 milijard dolarjev javne pomoči letno zaradi nizkih plač. [128] Spletno mesto McResource je zaposlenim svetovalo, naj hrano razdelijo na manjše koščke, da se počutijo polnejše, zahtevajo vračilo denarja za neodprte počitniške nakupe, prodajo premoženja na spletu za hitro gotovino in naj se "nehajo pritoževati", saj se "ravni stresnega hormona po desetih dvignejo za 15 odstotkov. minute pritožbe. " [129] In December 2013, McDonald's shut down the McResource website amidst negative publicity and criticism. McDonald's plans to continue an internal telephone helpline through which its employees can obtain advice on work and life problems. [130]

Liberal think tank the Roosevelt Institute accuses some McDonald's restaurants of actually paying less than the minimum wage to entry positions due to "rampant" wage theft. [131] In South Korea, McDonald's pays part-time employees $5.50 an hour and is accused of paying less with arbitrary schedules adjustments and pay delays. [132] In late 2015, Anonymous-aggregated data collected by Glassdoor suggests that McDonald's in the United States pays entry-level employees between $7.25 an hour and $11 an hour, with an average of $8.69 an hour. Shift managers get paid an average of $10.34 an hour. Assistant managers get paid an average of $11.57 an hour. [133] McDonald's CEO, Steve Easterbrook, earns an annual salary of $1,100,000. [134] His total compensation for 2017 was $21,761,052. [135]

Strikes

McDonald's workers have on occasions decided to strike over pay, with most of the employees on strike seeking to be paid $15.00. [136] When interviewed about the strikes occurring, former McDonald's CEO Ed Rensi stated: "It's cheaper to buy a $35,000 robotic arm than it is to hire an employee who's inefficient making $15 an hour bagging french fries" with Rensi explaining that increasing employee wages could possibly take away from entry-level jobs. [137] However, according to Easterbrook, increasing wages and benefits for workers saw a 6% increase in customer satisfaction when comparing 2015's first-quarter data to the first quarter of 2016, with greater returns seen as a result. [137]

In September 2017, two British McDonald's stores agreed to a strike over zero-hours contracts for staff. Picket lines were formed around the two stores in Crayford and Cambridge. The strike was supported by the Leader of the Opposition Jeremy Corbyn. [138] [139]

Occupation

Workers at the McDonald's franchise at Saint-Barthélémy, Marseille, occupied the restaurant, in protest against its planned closure. Employing 77 people, the restaurant is the second-biggest private-sector employer in Saint-Barthélémy, which has an unemployment rate of 30 percent. [140] Lawyers for Kamel Guemari, a shop steward at the franchise, claimed an attempt was made to kill him when a car drove at him in the restaurant car park. [141] [142]

Working conditions

In March 2015, McDonald's workers in 19 U.S. cities filed 28 health and safety complaints with the U.S. Occupational Safety and Health Administration which allege that low staffing, lack of protective gear, poor training, and pressure to work fast has resulted in injuries. The complaints allege that, because of a lack of first aid supplies, workers were told by management to treat burn injuries with condiments such as mayonnaise and mustard. [143] The Fight for $15 labor organization aided the workers in filing the complaints. [144]

In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025. Since McDonald's purchases over 2 billion eggs per year or 4 percent of eggs produced in the United States, the switch is expected to have a major impact on the egg industry and is part of a general trend toward cage-free eggs driven by consumer concern over the harsh living conditions of hens. [145] [146] The aviary systems from which the new eggs will be sourced are troubled by much higher mortality rates, as well as introducing environmental and worker safety problems. [147] The high hen mortality rate, which is more than double that of battery cage systems, will require new research to mitigate. The facilities have higher ammonia levels due to feces being kicked up into the air. Producers raised concerns about the production cost, which is expected to increase by 36 percent. [148]

McDonald's continues to source pork from facilities that use gestation crates, and in 2012 pledged to phase them out. [149]

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, and also sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. [150] Television has played a central role in the company's advertising strategy. [151] To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. [152]

Children's advertising

Celebrity endorsements

In 1992, basketball player Michael Jordan became the first celebrity to have a McDonald's value meal named after him. The "McJordan", a Quarter Pounder with pickles, raw onion slices, bacon and barbecue sauce, was available at Chicago franchises. [153] In September 2020, McDonald's partnered with rapper Travis Scott to release the "Travis Scott Meal", a Quarter Pounder with cheese, bacon, lettuce, pickles, ketchup and mustard medium fries with barbecue sauce and a Sprite, nationwide. Scott designed new uniforms for McDonald's employees and released Cactus Jack merchandise using vintage visuals from the fast food chain's history. [154] The company followed up with the "J Balvin Meal", a Big Mac with no pickles fries with ketchup and a Oreo McFlurry, in a partnership with reggaeton singer J Balvin. [155] LeBron James has been a spokesman for McDonald's from 2003 to 2017 [156] while co-endorsing Coca Cola-Sprite since early in his career. [157] In March 2014, a special “Sprite 6 Mix by LeBron James” flavor of Sprite featuring the flavors of lemon-lime, orange, and cherry, debuted just before the NBA playoffs. [158] James’ endorsement of Sprite has also included the seasonal “cranberry” and “winter-spiced cranberry” editions of the beverage. James’ deal with Coca-Cola and Sprite ended in 2020, with a new partnership with Pepsi and Mountain Dew launching in 2021. [159]

Space exploration

McDonald's and NASA explored an advertising agreement for a planned mission to the asteroid 449 Hamburga however, the spacecraft was eventually cancelled. [160]

Sponsorship in NASCAR

McDonald's entered the NASCAR Cup Series in 1977, sponsoring Richard Childress for one race. Between the years 1977 and 1986, McDonald's would only sponsor a handful of races in a season. In 1993, McDonald's became the full-time sponsor for the No. 27 Junior Johnson & Associates Ford, driven by Hut Stricklin. [161] In 1994, Stricklin was replaced in the car by Jimmy Spencer, who would go on to win twice that season. The following season McDonald's would move over to the No. 94 Bill Elliott Racing Ford, driven by team-owner Bill Elliott. [162] McDonald's stayed with Elliott until the 2001 season when they moved again, this time to the No. 96 PPI Motorsports Ford, driven by rookie Andy Houston. However, when the team failed to field a car for the entire season, McDonald's became absent from NASCAR until 2004, when it joined Evernham Motorsports as a part-time sponsor for drivers Elliott, Kasey Kahne, Elliott Sadler, A. J. Allmendinger, and Reed Sorenson until 2010. [161]

During the 2010 season, McDonald's would enter its longest partnership with a team at Chip Ganassi Racing, sponsoring the No. 1 Chevrolet driven by Jamie McMurray until his final race in the 2019 Daytona 500. [163] [164] McDonald's moved to CGR's No. 42 of Kyle Larson, whom the company sponsored until his suspension in 2020, [165] and also had a one-race partnership with Richard Petty Motorsports' No. 43 Chevrolet driven by Bubba Wallace in 2019 and 2020. [166] [167] McDonald's continued working with the No. 42 under new driver Ross Chastain in 2021 and also joined Wallace's new team 23XI Racing as a "founding partner". [168] [169]

Sports awards and honors

McDonald's is the title sponsor of the McDonald's All-American Game, all-star basketball games played each year for top-ranked amateur American and Canadian boys' and girls' high school basketball graduates.

McHappy Day

McHappy Day is an annual event at McDonald's, during which a percentage of the day's sales go to charity. It is the signature fundraising event for Ronald McDonald House Charities. [170]

In 2007, it was celebrated in 17 countries: Argentina, Australia, Austria, Brazil, Canada, England, Finland, France, Guatemala, Hungary, Ireland, New Zealand, Norway, Sweden, Switzerland, the United States, and Uruguay.

According to the Australian McHappy Day website, McHappy Day raised $20.4 million in 2009. The goal for 2010 was $20.8 million. [171]

McDonald's Monopoly donation

In 1995, St. Jude Children's Research Hospital received an anonymous letter postmarked in Dallas, Texas, containing a $1 million winning McDonald's Monopoly game piece. McDonald's officials came to the hospital, accompanied by a representative from the accounting firm Arthur Andersen, who examined the card under a jeweler's eyepiece, handled it with plastic gloves, and verified it as a winner. [172] Although game rules prohibited the transfer of prizes, McDonald's waived the rule and made the annual $50,000 annuity payments for the full 20-year period through 2014, even after learning that the piece was sent by an individual involved in an embezzlement scheme intended to defraud McDonald's.

McRefugee

McRefugees are poor people in Hong Kong, Japan, and China who use McDonald's 24-hour restaurants as a temporary hostel. [173]

In the late 1980s, Phil Sokolof, a millionaire businessman who had suffered a heart attack at the age of 43, took out full-page newspaper ads in New York, Chicago, and other large cities accusing McDonald's menu of being a threat to American health, and asking them to stop using beef tallow to cook their french fries. [174]

In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel leading to the "McLibel case", one of the longest cases in English civil law. A documentary film of the McLibel Trial has been shown in several countries. [175]

In 2001, Eric Schlosser's book Fast Food Nation included criticism of the business practices of McDonald's. Among the critiques were allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase its profits at the expense of people's health and the social conditions of its workers. The book also brought into question McDonald's advertisement techniques in which it targets children. While the book did mention other fast-food chains, it focused primarily on McDonald's. [ potreben citat ]

In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting its French fries as vegetarian, when they contained beef broth. [176] In the same year, Spanish band Ska-P released a song titled "McDollar" in their album ¡¡Que Corra La Voz‼ criticizing McDonald's.

Though the company objected, the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003. [177] The term was defined as "a low-paying job that requires little skill and provides little opportunity for advancement". [178] Merriam-Webster's Unabridged Dictionary also contains the word "McMansion," a critical, pejorative term used to describe an overly large, ostentatious, sometimes poorly designed or constructed house, often found in a suburb or in new developments on traditionally rural land. McMansions are often built in multiples that are difficult to distinguish from one another, like assembly-line factory parts or fast-food hamburgers. [179] [180]

Morgan Spurlock's 2004 documentary film Super Size Me claimed that McDonald's food was contributing to the increase of obesity in society and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald's announced that it was eliminating the supersize option, and was creating the adult Happy Meal. There was a documentary called Fat Head, which pointed out inconsistencies in Super Size Me. [ potreben citat ]

In 2006, an unsanctioned McDonald's Video Game by Italian group Molleindustria was released online. It is a parody of the business practices of the corporate giant, taking the guise of a tycoon-style business simulation game. In the game, the player plays the role of a McDonald's CEO, choosing whether or not to use controversial practices like genetically altered cow feed, plowing over rainforests, and corrupting public officials. McDonald's issued a statement distancing itself from the game. [181]

In January 2014, McDonald's was accused of having used a series of tax maneuvers to avoid taxes in France. French authorities have billed McDonald's France in 2016 for 300 million euros for unpaid taxes on profit. [182]

In April 2020, McDonald's apologized after footage showing a notice that was being displayed inside one of its restaurants in China saying that "black people are not allowed to enter." [183]

In October 2020, the Azerbaijan branch of McDonald's was criticized for Facebook and Instagram posts endorsing Azerbaijan's military actions against Armenia in Nagorno-Karabakh. [184] While McDonald's restaurants exist in Armenia, as of January 2020, none of them were franchises of the global chain. [185] [186]

Company responses to criticism

In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". [187] The word McJob, first attested in the mid-1980s [177] and later popularized by Canadian novelist Douglas Coupland in his book Generation X: Tales for an Accelerated Culture, has become a buzzword for low-paid, unskilled work with few prospects or benefits and little security. McDonald's disputes this definition of McJob. In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, asserting that its jobs have good prospects.

In an effort to respond to growing consumer awareness of food provenance, the fast-food chain changed its supplier of both coffee beans and milk. UK chief executive Steve Easterbrook said: "British consumers are increasingly interested in the quality, sourcing, and ethics of the food and drink they buy". [188] In a bid to tap into the ethical consumer market, [189] McDonald's switched to using coffee beans taken from stocks that are certified by the Rainforest Alliance, a conservation group. Additionally, in response to pressure, McDonald's UK started using organic milk supplies for its bottled milk and hot drinks, although it still uses conventional milk in its milkshakes, and in all of its dairy products in the United States. [190] According to a report published by Farmers Weekly in 2007, the quantity of milk used by McDonald's could have accounted for as much as 5 percent of the UK's organic milk output. [191]

McDonald's announced in May 2008 that, in the United States and Canada, it has switched to using cooking oil that contains no trans fats for its french fries, and canola-based oil with corn and soy oils, for its baked items, pies, and cookies, by end of 2018. [192]

With regard to acquiring chickens from suppliers who use CAK/CAS methods of slaughter, McDonald's says that it needs to see more research "to help determine whether any CAS system in current use is optimal from an animal welfare perspective." [193]

Environmental record

Since McDonald's began receiving criticism for its environmental practices in the 1970s, it has significantly reduced its use of materials. [194] For instance, an "average meal" in the 1970s—a Big Mac, fries, and a drink—required 46 grams (1.6 oz) of packaging today, it requires 25 grams (0.88 oz), a 46 percent reduction. [195] In addition, McDonald's eliminated the need for intermediate containers for cola by using a delivery system that pumps syrup directly from the delivery truck into storage containers, saving two million pounds (910 tonnes) of packaging annually. [196] Weight reductions in packaging and products, as well as increased usage of bulk packaging, ultimately decreased packaging by twenty-four million pounds (11,000 tonnes) annually. [197] McDonald's efforts to reduce solid waste by using less packaging and by promoting the use of recycled materials were recognized by the U.S. Environmental Protection Agency. [198]

In 1990, McDonald's worked with the Environmental Defense Fund to stop using "clam shell"-shaped styrofoam food containers to store its food products. [199]

In April 2008, McDonald's announced that 11 of its restaurants in Sheffield, England, were engaged in a biomass trial program that cut its waste and carbon footprint by half in the area. In this trial, waste from the restaurants was collected by Veolia Environmental Services and used to produce energy at a power plant. McDonald's announced plans to expand this project, although the lack of biomass power plants in the United States would prevent the adoption of this plan as a national standard there anytime soon. [200] In addition, in Europe, McDonald's has been recycling vegetable grease by converting it to fuel for its diesel trucks. [201]

In an effort to reduce energy usage by 25 percent in its restaurants, McDonald's opened a prototype restaurant in Chicago in 2009, intending to use the model in its other restaurants throughout the world. Building on past efforts, specifically a restaurant it opened in Sweden in 2000 that was the first to incorporate green ideas, McDonald's designed the Chicago site to save energy by managing stormwater, using skylights for more natural lighting, and installing partitions and tabletops made from recycled goods, among other measures. [202]

In 2012, McDonald's announced they would trial replacing styrofoam coffee cups with an alternative material. [203]

In 2018, McDonalds switched from plastic straws to paper ones in Ireland and the United Kingdom [204] and Australia [205] in an effort to reduce plastic pollution. Followed by the Netherlands in 2020, [206] and Germany in 2021. [207] However, a subsequent investigation by The Sun found that the new paper straws were not recyclable. [204] Disabled activists criticized that the shift away from plastic straws is ableist, as certain disabilities result in the loss of gross or fine motor control, thus would prevent a customer from safely lifting, balancing or drinking from a cup. [208]

In January 2021, McDonald's Arcos Dorados, the largest independent McDonald's franchise in the world which operates stores in Latin America and the Caribbean, introduced food trays manufactured by UBQ Materials that use a mix of food waste by-products to reduce the use of virgin plastic. [209]

McDonald's uses a corn-based bioplastic to produce containers for some products. The environmental benefits of this technology are controversial, with critics noting that biodegradation is slow and produces greenhouse gases, and that contamination of traditional plastic waste streams with bioplastics can complicate recycling efforts. [210]

Studies of litter have found that McDonald's is one of the most littered brands worldwide. In 2012, a Keep Australia Beautiful study found that McDonald's was the most littered brand in Queensland. [211] [212] In 2009, Keep Britain Tidy likewise found McDonald's to be the leading producer of fast-food litter on British streets, accounting for 29% of the total. [213] An early protest against this practice was "Operation Send-It-Back", launched by London Greenpeace in 1994 in response to the company's targeting of activists in the McLibel Trial. [214] Participants in Operation Send-It-Back returned 30 sacks of McDonald's litter to the company. [214] In the 2010s, similar individual protests took place in New Zealand [215] and England. [216]

Legal cases

McDonald's has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless it drops the Mc or Mac from trading names.

Evropska unija

In April 2017, Irish fast-food chain Supermac's submitted a request to the European Union Property Office to cancel McDonald's owned trademarks within the European Union, claiming that McDonald's engaged in "trademark bullying registering brand names. which are simply stored away in a war chest to use against future competitors", after the trademarks had prevented Supermac's from expanding out of Ireland. The EUIPO ruled in Supermac's favor, finding that McDonald's "has not proven genuine use" of many trademarks, canceling McDonald's owned trademarks such as "Big Mac" and certain "Mc"-related trademarks within the European Union. [217] [218] [219]

Burger King responded by trolling McDonald's by giving their sandwiches names like "Like a Big Mac But Juicier", "Like a Big Mac, But Actually Big" and "Big Mac-ish But Flame-Grilled of Course". [220]

Malaysia

On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent another restaurant from calling itself McCurry. McDonald's lost in an appeal to Malaysia's highest court, the Federal Court. [221]

On December 29, 2016, McDonald's Malaysia issued a statement that said only certified halal cakes are allowed inside its restaurants nationwide. [222]

Australia

In April 2007, in Perth, Western Australia, McDonald's pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined A$8,000. [223]

United Kingdom

The longest-running legal action of all time in the UK was the McLibel case against two defendants who criticized a number of aspects of the company. The trial lasted 10 years and called 130 witnesses. The European Court of Human Rights deemed that the unequal resources of the litigants breached the defendants rights to freedom of speech and biased the trial. The result was widely seen as a "PR disaster" for McDonald's. [224]


The states with the most McDonald's

24/7 Wall St.’s Douglas McIntyre talks about the states that have the most McDonald's and their correlation with obesity.

The Buckeye State has the highest concentration of McDonald's. (Photo: Justin Sullivan, Getty Images)

McDonald's (MCD), with almost 16,000 outlets, is the largest fast-food hamburger chain in the United States. Many of the states where McDonald's iconic Golden Arches dominate the landscape are also, coincidentally, states with the highest rates of obesity and deaths due to heart disease.

The circumstantial evidence may be there, but no studies demonstrate a direct link between McDonald's specifically and adverse health outcomes. Academic research does, however, show high concentrations of obesity and other negative health outcomes where there are clusters of fast food restaurants of any type.

24/7 Wall St. reviewed the 10 states with the highest concentration of McDonald's restaurants, measured as outlets per 100,000 residents from restaurant reviewer and data compiler Menuism. Six of the 10 states also reported the highest obesity rates in the country. At the other end of the scale, four of the 10 states with the lowest concentration of McDonald's outlets had among the lowest obesity rates.

While there are of course other fast food chains in the country, the association between McDonald's and many negative health outcomes is often stronger than it is with other chains. Of the 10 states with the greatest concentration of major fast food restaurants, excluding McDonald's, three have among the lowest obesity rates in the country and none are among the 10 highest.

Fast food consumption may lead to negative health outcomes. However, the concentration of fast food stores does not account for consumption levels. There are also many other factors, such as low income, high poverty rates, and distance from sources of fresh fruits and vegetables, which contribute to negative health outcomes. The states with the highest obesity rates share a number of these factors. They have some of the lowest household incomes in the country and, correspondingly, some of the highest poverty rates.

Academics who have authored separate studies on fast food restaurants and negative health outcomes differ in their conclusions.

Dr. Lewis Morgenstern, a professor of neurology and director of the stroke program at the University of Michigan Hospital, led a study into the relationship between the concentration of fast food restaurants in a neighborhood and strokes in that neighborhood.

In an interview with 24/7 Wall St. Morgenstern said "we don't really know, in most of these studies, including the one that I did, that anybody in these neighborhoods who had a stroke ever ate a french fry." He added, "In the neighborhoods where fast foods are, people tend to have more strokes, but whether it's some aspect of the neighborhood or the people that live in the neighborhood or the fast food itself, we have no idea." Obesity, he noted, is a risk factor for strokes.

The author of a separate study had a somewhat alternative view. "Fast food seems to be something that is an indulgence for us," said Daniel Kruger, professor of health education and health behavior at the University of Michigan School of Public Health. Consuming fast food may be ok in moderation, but eating too much of it can result in a range of adverse health outcomes.

Kruger's study found a high local concentration of fast food outlets is itself a risk factor. "The main point of our study was that people have a lot more of these fast food restaurants around them, and they're going to have higher obesity," he said. Kruger explained how the high frequency of fast food restaurants like McDonald's is often representative of a poor landscape, in which multiple factors can lead to poor health.

While Kruger cited a study that suggested some fast food outlets serve less nutritious food than others, like Morgenstern, he would not single out McDonald's or any other chain.

"I don't think that we can blame the company at this point," Morgenstern said. "It would be nice if they helped in the research to try to figure out whether the products that they sell are related to negative health, but I don't think we know that at this point. We need more research."

To identify the states with the greatest concentration of McDonald's restaurants, 24/7 Wall St. reviewed location data for McDonald's, Burger King, Wendy's (WEN), Taco Bell, KFC which is a division of Yum! Brands (YUM), Subway, Starbucks (SBUX), Pizza Hut, Dunkin' Donuts (DNKN), and Chick-fil-A from Menuism. Population data, income, and poverty statistics are from the U.S. Census Bureau's 2013 American Community Survey (ACS). Also from the ACS, we included educational attainment rates, self-reported obesity rates, and the percentage of the population without health insurance. We also considered the percentage of the population with low access to major food stores from the USDA's Food Atlas.

These are the states with the most McDonald's outlets per 100,000 residents.

> McDonald's locations per 100,000 residents: 7.10
> Obesity rate: 30.4% (16th highest)
> Pct. consuming vegetables less than daily: 26.0% (12th highest)
> Median household income: $48,081 (19th lowest)

Ohio has more McDonald's restaurants, 7.1 per 100,000 residents, than any other state and almost twice as many as Burger King's 3.7 locations per 100,000 residents. There are far fewer McDonald's outlets than Subways, which has 10.9 shops per 100,000 residents, more than in any other state. Ohio has the second-highest concentration of all major fast food restaurants. Only 15 states had an obesity rate higher than Ohio's 30.4% in 2013. Ohio also has among the highest cardiovascular and cancer death rates, 274.6 per 100,000 and 207.7 per 100,000 respectively. Ohio has one of the two McDonald's still serving pizza that were introduced more than 30 years ago. McPizza is still sold at a McDonald's outlet in Pomeroy, Ohio. The other McDonald's that sells pizza is about an hour away, in Spencer, West Virginia. In all other outlets, McDonald's abandoned pizzas about 10 years after they were introduced because of their longer cook times.

> McDonald's locations per 100,000 residents: 6.38
> Obesity rate: 31.5% (11th highest)
> Pct. consuming vegetables less than daily: 23.2% (23rd highest)
> Median household income: $48,273 (20th lowest)

Michigan has about 6.4 McDonald's restaurants per 100,000 residents. The state is one of the most popular for fast food chains. In addition to McDonald's, Michigan is in the top 10 for the number of Burger King, Wendy's, Taco Bell, KFC and Subway locations per 100,000 residents. McDonald's and other fast food restaurants are often frequented by customers looking for affordable food. As in many other states with the most McDonalds, Michigan had a relatively high poverty rate of 16.8%. High concentrations of fast food restaurants are also tied to relatively poor health outcomes. Michigan's obesity rate, 31.5%, was higher than all but 10 states, and its heart disease death rate was higher than all but seven states.

> McDonald's locations per 100,000 residents: 6.36
> Obesity rate: 30.0% (19th highest)
> Pct. consuming vegetables less than daily: 22.2% (19th lowest)
> Median household income: $50,972 (24th lowest)

An estimated 26.4% of Kansas residents had little access to grocery stores in 2010, the ninth-highest percentage in the country. This might help explain the prevalence of fast food restaurants in the state. Fast food chains thrive in Kansas. The state leads the nation with 39 major fast food chain restaurants for every 100,000 residents. McDonald's, Burger King, Wendy's, Taco Bell, Subway, and Pizza Hut are all among the most common in Kansas compared to other states. About 30% of Kansas residents were obese, tied with Pennsylvania and ahead of 30 other states. Kansas, a major U.S. beef producer, supplies McDonald's.

> McDonald's locations per 100,000 residents: 6.33
> Obesity rate: 28.3% (22nd lowest)
> Pct. consuming vegetables less than daily: 22.8% (25th lowest)
> Median household income: $72,483 (the highest)

Maryland residents are exceptionally wealthy compared to other states with the most McDonald's locations. The median household in Maryland earned $72,483 in 2013, the highest income in the nation. Residents were well educated, with more than 37% of adults having attained at least a bachelor's degree, the third-highest rate in the country. There were three Starbucks stores per 100,000 Maryland residents, the eighth-highest proportion and exceptionally high compared to other states with the most McDonald's. McDonald's, as well as many other fast food restaurants, is popular among customers looking for inexpensive food, but high incomes in Maryland have not prevented numerous fast food restaurants from opening throughout the state. Chick-fil-A, KFC, and Wendy's are all also quite common. Unlike most states with large numbers of McDonald's restaurants, Maryland residents reported relatively healthy habits and outcomes, with better-than-average fruit and vegetable consumption, and an obesity rate of 28.3% — one of the lower percentages in the country.

> McDonald's locations per 100,000 residents: 6.30
> Obesity rate: 33.1% (6th highest)
> Pct. consuming vegetables less than daily: 32.5% (the highest)
> Median household income: $44,164 (8th lowest)

There are 6.3 McDonald's restaurants and 4.1 Burger Kings per 100,000 residents in Louisiana, the fifth- and second-highest rates, respectively, in the country. Louisiana had the fourth-highest poverty rate in the country at 19.1% and the eighth-lowest median household income, $44,164. Louisiana also had some of the lowest educational attainment rates in the country in 2013. About 83.1% of residents had at at least a high school diploma, and 22.5% had at least a college degree, each the fourth-lowest rates in the country. The prevalence of fast food restaurants is often representative of poor food landscape, in which residents often do not have easy access to healthy foods. This, in turn, can increase the likelihood of negative health outcomes. About one-third of Louisiana residents were obese, a rate exceeded by only five other states. Further, the state's residents had among the highest rates of diabetes, high blood pressure and high cholesterol. In addition, Louisiana's death rates from heart disease and cancer are among the highest in the country.

24/7 Wall St. is a USA TODAY content partner offering financial news and commentary. Its content is produced independently of USA TODAY.


The McCafe machine isn't properly cleaned either

McDonald's has become quite well-known for their McCafe beverages, which include a fashionable range of coffee and lattes. But unfortunately, that's another machine that may not be cleaned as often or thoroughly as it should be. One McDonald's employee told Reddit that the McCafe machines are "routinely neglected in practically all the McDonald's." They explained that the staff and even management aren't properly trained on how to clean it either. They added, "A couple of times I stuck my hand in the machine to pull out a literal fist-full of black soot to show to the managers that it's not in proper condition, and nothing has come of it."

As terrifying as this sounds, a few other employees chimed in to say that the McCafe machines are their stores were cleaned nightly and in a much more thorough way. So, while some of the stores may not clean them properly, it may not be the case for every store. That's kind of comforting?


15 Can't Stand It: Bolivia

The central South American country of Bolivia makes its way onto our list as one that just can’t stomach McDonald’s. As a franchise that operates all over the world, McDonald’s knows how to operate in the different corners of the world. It also tried to operate in Bolivia, for 14 years to be precise, but it seems that the locals just really aren’t into fast-foods. Tree Hugger highlights that “For 14 years, McDonald’s attempted to court Bolivians into making a habit out of eating their processed menu items, only to experience an overwhelming, nation-wide rejection”. McDonald’s officially left Bolivian soil in 2002.


McDonald’s loyalty and suppliers

You may have also heard of another big company called Coca-Cola. McDonald’s partnered with Coca-Cola when the first franchise restaurant was opened in 1955. Both companies are leaders in their respective fields, so it is no surprise that they profit off each other. Their alliance helps both companies to earn big money and to market their products. Partnering with only one soft drink supplier keeps costs low as Coca-Cola not only offers heavy discounts to McDonald’s, but they also pay McDonald’s to advertise their products. They also pay for the rights to be the only soft drink beverage provider and to service the Coca-Cola machines. Coca-Cola benefits from this agreement as well, as they get part of the money earned from any Coca-Cola product sold. The relationship between the two companies is so strong and mutually beneficial that many say the Coca-Cola at McDonald’s actually tastes better because it is treated better than it is at most other restaurants. For example, most restaurants receive their syrup in plastic bags, but Coca-Cola delivers to McDonald’s in stainless steel tanks to keep the soda fresher. They prioritize having excellent Coca-Cola at McDonald’s to make sure their customers keep coming back for more.


States with the Most McDonald’s and What It Means - Recipes

McDonald's was founded on 15 May 1940. Since then, McDonald's has become the world's largest chain of fast food restaurants in the world. McDonald's employs more than 235,000 employees worldwide and its annual revenue has reached US$22 billion. According to BrandZ in 2019, McDonald's is also the world's most valuable quick-service restaurant with a brand value of $130.37 billion.

Opening the first McDonald's Restaurant on 15 May 1940

OUTLETS BY THE NUMBERS

Around the world, McDonald's has more than 37,241 restaurants in over 123 countries. So, this top ten list is by no means exhaustive. The United States exceeds all other countries by a wide margin with the most number of McDonald's outlets (14,146), with Japan and China a distant second (2,975) and third (2,391) respectively.

By region, North America has the most number of McDonald's outlets (87% from the United States), followed by Asia at 6,926 outlets ( 77% of which are located in Japan and China), and Europe with 6,232 outlets ( with Germany, France and United Kingdom being the major countries with at least 1,200 outlets ).

Compare Germany vs France - two countries with most McDonald's outlets in Europe

GLOBAL SUSTAINABILITY FRAMEWORK

In 2014, McDonald's launched its first Global Sustainability Framework, which established its 2020 goals across a series of social and environmental topics in its pillars of Food, Planet and Sourcing. Since then, McDonald's has actively looked into ways to embed social and environmental issues into the core of its business. One of its well-known initiatives is the use of sustainably sourced fish for its signature Fillet-O-Fish sandwich, made with 100% real, wild caught Alaska Pollock.

Click on these brands below to find out numerical breakdowns (by region and by country) of the number of outlets for each F&B (food and beverage) brand below:

  • McDonalds and its 37,241 worldwide outlets.
  • Kentucky Fried Chicken (KFC) and its 20,952 outlets
  • Starbucksand its 27,654 outlets
  • Podzemnaand its 45,000 stores
  • Carl's Jrand its 3,664 restaurants
  • Largest fast food chains in the World
  • Largest fast food chains that originate from Asia
  • Largest fast food chains that originate from Europe
  • Most Valuable Quick Service Restaurants (QSR) Brands


Poglej si posnetek: McDonalds Melis Mc Chicken Reklamı (December 2021).